Terms of Use

This document sets out the conditions on which you may access and use the LilyMercer website. Browsing or otherwise interacting with the Site is taken as your agreement to these conditions. Please make time to read them in full before going any further.

1. Agreement to the Terms

When you visit, browse, or otherwise interact with the LilyMercer website ("the Site"), you confirm that you have read, understood, and accepted these Terms of Use along with our Privacy Policy. If any part of what follows is unacceptable to you, please stop using the Site immediately.

We may revise these terms from time to time — for instance, to reflect legal changes, shifts in our editorial direction, or updates to how the Site works. Continuing to use the Site after a revision goes live counts as your acceptance of the new version. The "Updated" date at the top of this page tells you which version is currently in force.

2. Who Can Use the Site

The Site is written for an adult audience. By using it, you confirm the following:

• You are at least 18 years of age, or you have reached the legal threshold for gambling content in your country of residence — whichever is higher.
• You are legally capable of entering into a binding agreement under the laws that apply to you.
• You are not located in, nor accessing the Site from, a place where online gambling material is restricted or prohibited.
• Any engagement with the casino operators we link to is permitted in your country of residence and complies with the laws applicable to you personally.

3. What This Site Is

LilyMercer is an editorial and review publication. We publish guides, comparisons, rankings, and reviews focused on non Gamstop online casinos, related bonuses, payment methods, and responsible gambling resources. We are not a gambling operator. We do not run any games of chance, we do not hold a gambling licence, and we do not handle wagers or player balances on this Site.

All real gambling takes place on the websites of third-party operators, each governed by its own terms and licensed by its own regulator. Any deposit, wager, or transaction you make on those sites forms a contract between you and that operator. LilyMercer is never a party to that contract.

4. Use of Our Content

The material on the Site — written content, graphics, logos, illustrations, photography, reviews, rankings, page design, and the overall presentation — belongs either to LilyMercer or to the content partners we work with, and is protected by copyright and other intellectual property laws.

What You May Do

• Read and browse the Site for personal, non-commercial purposes.
• Share links to our pages on social media or in private messages with friends.
• Quote short passages for review, journalism, or commentary, provided you give clear attribution and a working link back to the original page.

What You May Not Do

• Republish, redistribute, or reproduce substantial portions of our content without our prior written permission.
• Adapt, modify, translate, or build derivative works from our material.
• Point automated tools — bots, scrapers, crawlers, or anything similar — at the Site without our authorisation.
• Strip away, alter, or obscure any copyright notice, trademark, or other proprietary marking.
• Use our material to mislead readers, defame third parties, or further any unlawful purpose.

5. Behaviour on the Site

If you submit comments, reviews, feedback, or any other user-generated content to the Site, you accept that what you post will not:

• Break the law, defame any person, or take an obscene, threatening, or harassing tone.
• Infringe the intellectual property, privacy, or any other rights of a third party.
• Promote unlicensed gambling, fraud, or any other illegal activity.
• Carry viruses, malware, exploits, or any code designed to disrupt or damage the Site.
• Amount to spam, paid advertising, or unsolicited promotion of unrelated products.

We are entitled, though not obliged, to monitor, edit, refuse, or remove any user submission at our sole discretion and without prior notice.

6. Affiliate Disclosure

LilyMercer may earn commission from third-party operators when readers click through outbound links and subsequently register an account or deposit funds. These commercial arrangements help cover the editorial work that goes into the Site — including the cost of actually testing operators with our own real money.

Commission does not move our rankings. The order in which brands appear is set by our editorial scoring against criteria such as licensing strength, fairness of terms, payout speed, library breadth, and the quality of customer support. An operator that pays a higher commission but performs worse will still rank below one that pays less but performs better. As ever, you should do your own checks before opening any gambling account.

7. No Warranties

The Site and the material it contains are provided on an "as is" and "as available" basis. We work hard to keep the content accurate and current, but we cannot promise that:

• The information published is exhaustive, free from error, or fully up to date at every moment in time.
• The Site will be continuously available, free of interruption, or completely free of bugs and viruses.
• Bonus amounts, terms, payment methods, and other operator features described here will remain unchanged on the third-party operators' own websites.
• Following the guidance published here will deliver any particular financial or gambling outcome.

To the fullest extent the law permits, we disclaim all warranties — express or implied — including those relating to merchantability, fitness for a particular purpose, and non-infringement.

8. Limitation of Our Liability

So far as the law allows, LilyMercer and its owners, staff, contributors, and commercial partners shall not be liable for any direct, indirect, incidental, consequential, or punitive loss or damage arising out of:

• Your use of, or inability to use, the Site or any of its features.
• Any reliance you place on the information, opinions, or rankings published here.
• Gambling losses, deposits, fees, or any other transaction carried out on a third-party operator's website.
• Any dispute between you and a casino operator reached through a link on the Site.
• Unauthorised access to, or interference with, your personal data, except where that interference is directly attributable to our own fault.

Nothing in these Terms attempts to exclude liability for fraud, fraudulent misrepresentation, death or personal injury caused by our negligence, or any other liability that cannot be lawfully excluded.

9. External Links and Services

The Site links out to a range of external resources — casino operators, regulators, payment providers, software studios, and responsible gambling charities. These links are provided for convenience and editorial context only.

We do not endorse, control, or accept responsibility for the content, privacy practices, or operational decisions of any third-party site. Clicking through to an external site is at your own risk. We strongly encourage you to read the terms and privacy notice published by that site before sharing personal data with it or transacting on it.

10. Playing Responsibly

We do not run any gambling services ourselves, but responsible play sits at the heart of our editorial approach. We encourage every reader to:

• Set personal limits — for deposits, losses, and time — before you start a session.
• Treat gambling strictly as paid entertainment, never as a route to earning money.
• Only stake amounts you can genuinely afford to lose in full.
• Take regular breaks, and never try to chase a losing session by depositing more.
• Reach out for professional support if play stops being enjoyable or starts causing harm to you or to those close to you.

Free, confidential UK support is available from GamCare (gamcare.org.uk), BeGambleAware (begambleaware.org), the National Gambling Helpline on 0808 8020 133, and the NHS gambling clinics network.

11. Trademarks and Intellectual Property

All trademarks, service marks, brand names, and logos that appear on the Site belong to their respective owners. References to third-party brands — casino operators, software providers, regulators, and others — are made purely for informational and editorial purposes, and do not imply any endorsement, sponsorship, partnership, or commercial connection unless we expressly state otherwise.

12. Indemnity

You agree to indemnify, defend, and hold harmless LilyMercer, its owners, staff, contributors, and commercial partners against any claims, damages, losses, liabilities, costs, or expenses (including reasonable legal fees) that arise out of:

• Your use or misuse of the Site.
• Your breach of these Terms of Use.
• Your violation of any applicable law or any third-party right.
• Any content, comment, or other material you submit to the Site.

13. Suspension and Termination

We reserve the right, at our sole discretion, to suspend, restrict, or terminate your access to the Site at any point, without prior notice or liability, for any reason — including, but not limited to, a breach of these Terms. Once access ends, the provisions of these Terms that by their nature ought to survive termination will continue to apply. Those include the clauses covering intellectual property, disclaimers, limitation of liability, and indemnity.

14. Governing Law and Jurisdiction

These Terms of Use, and any dispute or claim arising from them or from your use of the Site, are governed by the laws of England and Wales, without regard to conflict-of-laws principles. The courts of England and Wales shall have exclusive jurisdiction over any such dispute, except where mandatory consumer-protection laws in your country of residence provide otherwise.

15. Severability

If any clause of these Terms is held by a court of competent jurisdiction to be invalid, illegal, or unenforceable, the rest of the Terms shall remain in full force and effect. The affected clause shall be treated as modified to the minimum extent necessary to make it enforceable while preserving its original intent.

16. Whole Agreement

These Terms of Use, taken together with our Privacy Policy, form the complete agreement between you and LilyMercer in relation to your use of the Site. They supersede any earlier agreements, communications, or representations — whether oral or written — that touch on the same subject matter.

17. Get in Touch

If you have any questions about these Terms of Use, or if you need to flag a specific issue with our editorial team, please contact us: